Aaron Ahuvia, PhD
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and the world’s leading academic expert on brand love. He has been ranked in the top 2% of all scientists and ranked 22 in the world for research impact in consumer behavior. He has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Der Spiegel, The Nihon Keizai Shimbun (Japan’s Wall Street Journal), National Public Radio’s Marketplace, and the Oprah Winfrey Show. Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named as one of the best 20 business books for 2022.