Rebecca  Fogg

Rebecca Fogg

Rebecca Fogg is a consultant in strategy and business development, and the author of Beautiful Trauma--a memoir of her recovery from the partial amputation of her hand in an explosion, and the science behind it, which Publishers Weekly hailed as, "[A] searing debut…Fogg’s blending of emotional and medical insights delivers an original perspective on the usual recovery arc. This enthralls." In over a decade with American Express, in New York then London, Fogg rose to Vice President and worked at every step of the customer lifecycle, from product and technology development, to acquisition and servicing. Inspired by her experience as a trauma patient, pivoted to healthcare in 2012, co-founding The Institute of Prehospital Care at London’s Air Ambulance, and negotiating its joint-venture with Queen Mary University of London to launch the UK’s first higher-degree program in prehospital medicine, now in its tenth successful year. In 2014 Fogg accepted an invitation from Clayton Christensen, the late Harvard Business School professor and author of the Theory of Disruptive Innovation, to lead healthcare research at his think-tank, where she focused on innovation in whole-person care delivery models. She left in 2019 to write her book.