Allison Lane
Allison Lane helps nonfiction authors, subject matter experts, and individuals with a message to share with the world to increase their authority and create bigger opportunities. She started out more than 25 years ago – working in marketing and public relations for major brands – writing and creating multi-million-dollar campaigns for Burt’s Bees, Unilever, The Body Shop, and many others, and presenting 100+ marketing hooks each year to major retailers, sponsors, and media – from Wal-Mart to Nordstrom, Ironman to Adele, Cosmopolitan to Good Morning America, New York Times to CNN… And, she can craft a dozen captivating marketing hooks in less than 5 minutes – for any book, person, or product. Allison hosts The Publishing Lane (free on Facebook) where she dishes expert advice on marketing and publishing, offers critiques, and interviews with guest experts and beloved authors. You’ll want to connect @allisonlanelit – Facebook, Instagram, TikTok, LinkedIn, and YouTube. Sign up for her free events and resources at LaneLit.com
