Mark Rutherford is Senior Director, Marketing, for Philips Lifeline which is part of Philips Healthcare. He oversees marketing for the Medical Alert and Medication Adherence Services. He joined Philips Healthcare in 2005 as Vice President, Consumer Marketing, Philips Lifeline. He works with personal emergency response devices, and medication adherence through Philips’ medication dispensing service. He’s involved in research on successful aging in place programs. All this work involves him with seniors, caregivers and healthcare professionals. His objective is to help people improve or maintain their quality of life and remain independent for as long as possible. At home he plays the role of caregiver to his special needs daughter. This is partially what drew him to this opportunity with Philips, his desire to help all people remain independent. His previous experience includes marketing and advertising. He has a BSc in Psychology from St Lawrence University.