João de Sousa Aroso
João de Sousa Aroso is the Founder & CEO at Leadzai. The company formerly known as Advertio is on a mission to empower the next 200 million businesses to thrive effortlessly online. Leadzai is a customer acquisition platform that empowers businesses to grow online. Leadzai believes that the digital advertising market is falling short in helping companies secure a satisfactory return on their advertising investment, so it’s their mission to empower the next 200 million businesses to thrive effortlessly. Before Leadzai in 2009, João successfully launched his first startup, which ultimately led him to be invited to be part of the team that bought and restructured the Portuguese Yellow Pages. In 2014, he was already responsible for leading the turnaround of digital products in the Portuguese Yellow Pages. With an experienced and talented team to back him, he successfully led the efforts that drove an increase of 30% in YoY growth.
