Fred Copestake
Fred Copestake is Founder of Brindis, a sales training consultancy. Over the last 22 years he has traveled round the world 14 times visiting 36 countries working with 10,000 salespeople. Using this to understand the challenges salespeople face he has taken what really makes a difference in modern selling and used these in his book ;Selling Through Partnering Skills’. These ideas form the basis of his work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact. Aware of the unprecedented speed of change in the world of sales in his second book. Hybrid Selling, he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after it’s launch. He has a strong belief that people can get better through learning and sharing, and that with better collaboration we can all really make a difference.
