Rich Sands
Rich Sands is CEO of STELLA Automotive AI, Inc. Rich is a passionate leader with an extensive track record of launching transformative industry solutions at Covisint, Ford, J.D Power and Microsoft which are in use today and power the global automotive industry. Rich founded and ran True North Enterprises LLC, an industry advisory firm focused on driving Enterprise Value for automotive data and technology companies and served on the boards of Urban Science, Pursuit Alert and Autometrics.
