This Friday, join host Maureen Kedes and author, speaker and veteran PR wiz Shel Horowitz who has helped businesses, nonprofits, and community groups get their message out to the public for the past 20 years through copywriting and strategic marketing planning based in environmental principles. A renowned public speaker and media interviewee, Shel Horowitz has had multiple appearances in the New York Times, Christian Science Monitor, Wall Street Journal, and Entrepreneur to name a few. Horowitz is the author of eight books on low-cost, high-impact marketing. Five of them have won awards and/or been republished in other countries, including the recent, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. His client list now includes accounts in Europe, Asia, and all across the U.S. Horowitz has been an environmental and social justice activist since 1972 and recently founded the Business Ethics Pledge to make future Enron and Madoff scandals unthinkable. So far, he has signers in more than 30 countries.