Dr Kim Bercovitz is a medical sociologist with a PhD in Community Health. She’s president of The Research Doctor Inc, a boutique company specializing in patient-centred market research and community outreach, off-line and on-line. Prior to founding the company in 2005, she spent 20 years working with hard-to-reach populations through her position as a National Cancer Institute of Canada postdoctoral fellow and researcher at several Toronto teaching hospitals. She holds adjunct faculty appointments at the University of Toronto’s Dalla Lana School of Public Health and York University’s Faculty of Health. She’s trained at Harvard in community mediation and negotiation for difficult situations. She recently launched The Patient Pages(TM), an online resource and community, the first site of which is focused on children and youth, and their caregivers. She can be reached on Twitter (@researchdoctor, @thepatientpages), Facebook (The Patient Pages) and www.thepatientpages.com.