Founder and President Barbera Aimes creates children toys that represent her true passion: our planet. After studying languages and music in Japan and across the US, she explored ways in which she could communicate her desire to make the world a gentler, move loving place. In her mid thirties, she found that the natural beauty of Boulder, Colorado was the ideal place to call home, establish her business, and create a positive change amongst the people around her. "All my life I've wanted to leave behind something positive with lasting power," Barbera explains, "My greatest desire is to help children develop a deep appreciation for their planet." Through the language of play, Barbera and ImagiPLAY have inspired children across the globe to discover the world on their own terms and discover their place in the environment. With ImagiPLAY's child and earth safe toys, games and collectibles, children enrich their ability to count, learn the alphabet, and identify different animals while gaining a true sense of the world's beauty and diversity of species.