Day 3 Live from NAB show 2017 Advanced Advertising Pavilion - The Powerful Role of the Influencer
April 26, 2017
[Download MP3s: Irena Cronin - Sprout Reality Avdriel Cano - Sodyo Measuring Closed Loop Attribution for TV Ad Spend Shaun Ayala - Social Media Influencer The New Age of Influencer Content A Deeper Dive Into Snapchat and Brands Adam Reno - VIMBY Gregg Katano - Unofficial Cardboard Jeff Weber, CEO of ZONE TV The Podcast Influencer: The Advertiser's New Opportunity Lizza Monet Morales - Social Media Influencer] [itunes] [Bookmark Episode]
As Snapchat continues its rapid growth, especially amongst the coveted teen demographic, brands are increasingly leveraging Snapchat campaigns as a part of their marketing mix. Brands are creating their own Snapchat content, and partnering with Snapchat influencers for branded content, account takeovers and more as the desire for real-time, "live" content becomes more and more prominent . Join our discussion with award-winning Snapchat influencers, agencies specializing in Snapchat branded integration, and brands as they discuss the keys to a successful campaign. We'll discuss how to create, develop, and execute a winning Snapchat campaign with influencers doing it every day. And yes, our moderator will wear Spectacles to spec-snap video during the panel.
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