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Should you have a personal brand, or not? What does it mean to have a brand? In this episode of The Career Confidante, host Marie Zimenoff describes how a personal brand is much more than a public relations “spin” that may come across as less than authentic. Personal branding is an in-depth look at oneself, evaluating your values, your vision, goals, passions and interests. You will learn how to define your brand based on these elements and input from others, and then how to use your voice to express your brand consistently. Marie offers insights into adjusting your communication style to conn
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