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George Hall, co-founder and executive chairman of SportBLX, said his company's goals to revolutionize fan engagement and investment opportunities are a natural fit with Thoroughbred racing. Hall knows the racing industry well as the owner of 2011 Belmont Stakes (G1) winner Ruler on Ice and 25 other black-type winners. Trainer Kenneth McPeek said he immediately recognized the potential in Sport BLX's proposal.
Kenny McPeek bought Curlin, a son of Smart Strike out of Sherriff's Deputy, for $57,000 out of the 2005 Keeneland September Yearling Sale. The colt went on to earn more than $10.5 mill
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