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Biz Help For You

Biz Help For You

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September 22nd 2020: Why the Traditional Brand Identity Model Doesn't Work for Small Businesses Today

Do you wonder why you feel like your brand is not easy to identify? Feel like you have followed all of the steps for a brand identity? What other model is there besides traditional when it comes to brand identity? Tune in as we discuss with Josh Walker why traditional brand identity doesn’t work for small business today and how to revamp your identity through some do’s and don’t’s.

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Featured Guest

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Josh Walker

Josh Walker is a husband, dad, 101st Airborne combat vet, and agency owner. Josh lives in Plymouth, Indiana. His wife Amy is nearing the completion of her PhD work in Literacy, Culture, and Language. They have two amazing young daughters, Soleil and Isla. His brand marketing agency, Recon Media, partners with small businesses to build high-impact, compelling brands the owners feel proud of and excited about. At 36 years old, Josh was diagnosed with adult ADHD. With a new lens through which to view his world, he began a journey to more fully understand how and why his brain works the way it does, how to use it to his benefit in daily life, and how to leverage it for innovation and growth a
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