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Montreal and New York City, March 14, 2011 – What are the steps to a successful social media campaign? On the next Real Recognition Radio program Jennifer Aaker the co-author of The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She states, “Promoting a personal goal is inherently social. To be successful, you m
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