Museums operate within the social and economic fabric of their communities. All museums have felt the effects of the recent economic downturns and many continue to operate in survival mode. But economic vagaries are not new and all organizations must learn to anticipate and capitalize upon economic trends. In fact, tough economic times can provide the impetus for creativity. This week’s guest, Stephen Brand, will discuss ways in which museums can tap into their inner entrepreneur, while remaining true to their mission and authentic voice.
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