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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

October 01st 2014: Retail Relevancy: Distinction Trumps Differentiation

The buzz: Retail.Retailers: If you’re not making each customer’s experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase…and more.The experts speak.BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.”Scott McKain, Expert on Distinction: “’I

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Featured Guests

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B.J. Bueno

A dynamic young lecturer and creative strategist, B.J. Bueno has forged a reputation based on his insight and expertise in building brands.
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Scott McKain

Scott McKain helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®."
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Nancy Casey

Nancy Casey leads the Customer Centric Merchandising and Marketing business solution area at SAP. Nancy manages strategy and development of software solutions
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