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The buzz: Beyond monarchy. In the late 1990s, Sumner Redstone and Bill Gates declared 'Content is king', which became a mantra for Internet marketers and SEO practitioners. In 2012, wine marketing guru Gary 'V' Vaynerchuk raised the bar: 'If content is king, then context is god.' Aha! Getting the right content to the right audience at the right time is key to building your brand, developing trusted relationships and impacting a buyer’s journey. How to do it right? The experts speak. Hilary Carter, InTune Communications: 'When you invent the plane, you also invent the plane crash' -Paul Viril
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