Billions of dollars are invested by corporate marketing departments, public relations firms, government agencies and nonprofit organizations in attempts to change social behavior, with outcomes that are not necessarily beneficial to society and the planet. Can a new science of social change put the same technologies, tools and strategies that have been used for centuries to influence the masses to work for the benefit of humanity, nature and a sustainable future? Todd Benton and Helen Hillix will speak with Joe Brewer, a complexity researcher and evangelist for the field of culture design. W
|