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The buzz: “Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves." (Kirsten Green)
Retailers: Your in-store customer experience can account for up to 98% of total sales. Going digital shouldn't mean focusing on “clicks” instead of “bricks”. To compete with online retailers, brick-and-mortar stores need to transform. How? Tesla acts strictly as a showroom, with no on-hand inventory and only online ordering. Apple, Microsoft, Target and Walmart adopt the latest technologies to bring the customer back to the retail floor.
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