|
The buzz: “As consumers prosper from stable US and global economies, the consumer products industry will reinterpret traditional levers to fuel growth in a hyper-competitive marke.” (www2.deloitte.com). CP companies are being forced to rethink channel partner relationships, product mix, pricing strategies and more.
Why? Due to business-as-usual disruption by eCommerce giants like Amazon, innovators with direct-to-consumer subscriptions, and retailers' expanded private label lines. How can CP companies use data to bolster their brands and strengthen relationships with consumers? The experts s
|
