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The buzz: “The idea that social selling is dead or dying is a bit over exaggerated … Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing (ABM), we often hear that cold calling is dead, email is dead and social selling aka digital selling is dead. True or false? The key to the longevity of any channel is its rocket fuel: content. Timely, targeted and relevant messages help you break into target accounts and drive ongoing buyer engagement. Our panel of experts will discuss whether digital selling is dying or dead, and if so, what will replace or complement
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