Is successful investing all about making the right investment choice or is there more involved? What happens when investors take time to consider risk? Can you increase your odds of achieving your goals by factoring in risk? What are some guiding principals to use when looking at risk? Allison Schrager, author of 'An Economist Walks Into a Brothel', talks with Jordan Goodman about her new book, about risk, about investing, and about how risk assessment is used in almost every decision we make, from big to small. Shrager's examples of risk management used in legal prostitution help shine light
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