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We Are What We Buy

We Are What We Buy

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September 12th 2019: We Are What We Wear The Psychology of Blue Jeans

Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that. Denim brands often tell a story, and sometimes this story links to important cultural milestones. Levi Strauss jeans have been a part of popular culture for many years, and icons such as James Dean and Bruce Springsteen have helped to cement their place in our society. Today’s show focuses on this powerful relationship. Jen Sey is the CMO (Chief Marketing Officer) of L

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Featured Guests

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Jen Sey

Jen Sey has been with Levi Strauss & Co. for 20 years, holding a variety of leadership positions within the Marketing, Strategy and Ecommerce teams. In 2013, Jen became the Global Chief Marketing Officer for the Levi’s® brand and in 2018 was appointed Senior Vice President & Chief Marketing Officer, Levi Strauss & Co.,
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Henry Stafford

Henry Stafford is the co-founder and CEO of Revtown. Henry has been in the product and marketing space for over 20 years focusing primarily on athletic wear and denim. He spent 6 years at Under Armour serving as the President of North America and CMO.
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