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The buzz: “As ML starts to power more and more products and experiences, let’s step up to our responsibility to stay human-centered, find the unique value for people, and make every experience great” (Josh Lovejoy, medium.com). We’re already deep into the era of IoT, Machine Learning, and Predictive Analytics. Beyond disrupting business models and creating new business processes, these technologies have a big impact on the humans who use them. But unless tech innovators take a user-centric approach, they risk creating technical prototypes that don’t work with humans and don’t deliver real busi
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