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What happened to advertising agencies? Today, we use the term "Marcom" or marketing communications. What we have to do to reach our target markets has become much more complicated than just creating advertising pieces and companies must consider this. It starts with a shift in thinking within the company, making change part of the culture, understanding how to define disruption for your company, and identifying the enemy you are truly fighting. This week, Chris is joined by Paul Venn, The CEO of Hudson Rouge, a large Marcom agency that has worked with recognized brands like Lincoln. Liste
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