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Family Caregivers Unite!

Family Caregivers Unite!

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August 31st 2010:Family Caregivers Caring for Family Information

John Mills is the Founder and CEO of eCare and Susan Baida is’s Co-founder and Chief Marketing Officer. A husband-and-wife team with extensive experience in healthcare policy and technology and in companies responsive to consumer needs, they became family caregivers. They were disappointed by and frustrated with the quality and level of family caregiver support they encountered. They describe how this experience convinced them to set up eCare Diary to improve information support for family caregivers. They talk about the information-related challenges faced by family c

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Susan Baida

Susan Baida,’s Co-founder and Chief Marketing Officer, is a certified Geriatric Scholar and former Fortune 500 marketing executive. She brings to the company a wealth of experience in consumer and online marketing. She knows first-hand the challenges of caring for elderly parents and family members with serious illnesses. For 7 years, she cared for her grandmother who suffered from severe rheumatoid arthritis. She also coordinates care for her aging parents. She and her husband, John Mills, cared for his father during his final years with Parkinson’s disease, an experience that led to the founding of Having worked in industries that are responsive to consume
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John Mills

John Mills is the Founder and CEO of eCare As a caregiver for his father who suffered from Parkinson’s disease and a professional who spent over 20 years working in healthcare, he found care coordination to be difficult. He discovered eldercare to be highly fragmented and lacked a centralized source of information. His experience is focused primarily on healthcare policy, technology and insurance product development. He brings a unique perspective to the issues of long-term care and has used his expertise to develop eCareDiary’s website. He spent close to a decade working on healthcare policy, serving as Legislative Director to a member of a key healthcare committee in the U.S.
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