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New Reflections

New Reflections

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July 23rd 2011:Whitening the Pearlies – Tooth Whitening 101

Everyone would love to have that perfect pearly white smile. Gleaming white teeth are not just for news anchors anymore. There are lots of products to help whiten your smile. But what do they do? And do they really work? This week we will talk all about your options for getting a sparkling smile. From home treatments including toothpaste, rinses and topical treatments to in-office whitening, we will help discover the best choice for you! Joining us will be Dr. Michael Apa who will discuss the Crest 3D family of products. The we will hear from Derek Jenkins from Liquid Smile. And anchoring the

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Featured Guests

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Dr. Michael Apa

In the highly specialized field of aesthetic dentistry there are quite a few skillful dentists, but very few true artists. Dr. Michael Apa, a partner in The Rosenthal-Apa Group, a private aesthetic dentistry practice in New York City, is one of the latter. Known throughout the world as the pioneers of non-invasive cosmetic dentistry, The Rosenthal-Apa Group, uses customized porcelain veneers to rejuvenate the smile, creating a more youthful look. In the same tradition, Dr. Apa is pioneering a new approach to aesthetic dentistry called Facial Aesthetic Design (FAD) that creates perfectly natural smiles that fit the face and enhance the appearance. Through this FAD approach, Dr. Apa is effecti
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Dr. Jeff Golub-Evans

Dr. Jeff Golub-Evans is considered one of the country’s premier smile designers. Using bonding, bleaching, porcelain laminates, crowns and his pioneering work in smile design, Dr. Golub-Evans has created smiles that have appeared on the covers of over 300 fashion and beauty magazines including: COSMOPOLITAN, SHAPE, GLAMOUR, VOGUE, GQ, BAZAAR, SELF, HEALTH, ALLURE, FAMILY CIRCLE, SEVENTEEN and many more. He has appeared on Live with Regis and Kathie Lee, The Today Show, CBS Morning News, Inside Edition, American Journal, Good Morning America, Fox News, The Home Show and numerous other news and talk shows. His celebrity driven, high profile Manhattan based practice, the New York Center for Cos
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