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This week we go hands-on with marketing and market research. With my guest and GlobalReach research partner Geoff Minter, founder of Australia's Minter Group, we'll explore how cultural issues affect the success or failure of any international marketing initiative and how a well crafted market research program can help your company develop successful strategies to build business, identify opportunities, and add value to brands. Geoff, who won 4 national marketing awards for consumer goods strategies, will detail how General Foods won - and lost - a significant share of Australia's coffee marke
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