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The 7 Graces of Marketing

The 7 Graces of Marketing

Monday at 6 AM Pacific

May 07th 2012:Competitor Schmetitor - How Changing Your View of Competition Will Help You Succeed

There is a group of people out there that potentially represents one of your biggest sources of success. They rank right up there with your current prospects and your existing customers. But most of us never bother to connect with them. Who are they? Your competitors. On today's show, business communication expert Rich Gallagher will explain why your competitors are one of the most important components of your success. You'll find out why you need your competitors, why they need you, and why collaboration with others in your marketplace is essential in today's digitally-connected world.

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Monday at 6 AM Pacific Time on VoiceAmerica Business Channel

Featured Guest

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Rich Gallagher

Rich Gallagher MA MFT is one of the nation's leading experts on workplace communications skills. A former customer service executive and practicing psychotherapist, his nine books include the national number-1 customer service bestseller 'What to Say to a Porcupine', 'How to Tell Anyone Anything', and his forthcoming project 'What to Say in Your Very Worst Customer Situations', all published by Amacom. Rich has been featured on, BusinessWeek, Dale Carnegie training, morning drive radio, and numerous other media outlets worldwide. His firm Point of Contact Group has trained over 20,000 people on what to say in difficult customer and workplace situations.
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