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What is more challenging for a global executive than managing across cultures & value systems? The inability to see the world from a counterpart's POV & decode their mind-set has derailed many a cross-border venture. After 30 years and 100+ countries, Thomas Zweifel, international executive coach has been forged in the fire of clashing cultures. Having made just about every mistake in the book, he's developed "fool-proof" methods & practical techniques for managing successfully across borders. Author of the new book "Culture Clash 2.0," he returns to Global Reach to talk about the do’s & taboo
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