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Global Reach

Global Reach

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August 29th 2013:Culture Clash: How to Decode a National or Corporate Culture

What is more challenging for a global executive than managing across cultures & value systems? The inability to see the world from a counterpart's POV & decode their mind-set has derailed many a cross-border venture. After 30 years and 100+ countries, Thomas Zweifel, international executive coach has been forged in the fire of clashing cultures. Having made just about every mistake in the book, he's developed "fool-proof" methods & practical techniques for managing successfully across borders. Author of the new book "Culture Clash 2.0," he returns to Global Reach to talk about the do’s & taboo

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Featured Guest

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Dr. Thomas D. Zweifel

Dr. Thomas D. Zweifel is Partner & Managing Director at Manres AG, Leaders in transformation. As a global executive, management consultant and leadership professor, Dr. Zweifel has lived on four continents and helped managers in over 100 countries align on strategy and cause breakthrough results. Dr. Zweifel teaches leadership at Columbia and St. Gallen Universities and is the author of six leadership books, including Communicate or Die, Leadership in 100 Days, and The Rabbi and the CEO (with Rabbi Aaron L. Raskin), short-listed for the National Jewish Book Award and Foreword Book of the Year. He lives in Zurich with his wife and their two daughters.
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