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The Business Edge

The Business Edge

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September 11th 2013:Putting Strategy to work: The story of Interphase and penveu

How does a 34 year old, established, public embedded communications hardware company turn itself into an engine of innovation, entering new, promising and unfamiliar territories for them? Our guests today are the CEO of such a company, Interphase Corporation in Plano, Texas, and the Vice President of Strategy that helped push the company into new directions.They will take us through a story that starts with the realization that “someone moved my cheese”, to breaking all orthodoxies, developing a new strategy, and putting it to work.They will share how hard it was to do things differently, and

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Featured Guests

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Dr. Yoram Solomon

Dr. Yoram Solomon is the Vice President of Corporate Strategy for Interphase Corporation, and the inventor of penveu. Prior to Interphase, he served in numeral strategic and executive positions in Texas Instruments, PCTEL, Voyager Technologies, and Solram Electronics. He practiced innovation in Israel, Silicon Valley, and North Texas. He holds a Ph.D. in Organization and Management, an MBA, and a law degree. Dr. Solomon was a Professor of Technology and Industry Forecasting at the Institute for Innovation and Entrepreneurship in the University of Texas. He serves on the boards of trustees for the North Texas Regional Center for Innovation and Commercialization, he chaired the innovation
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Gregory Kalush

Gregory Kalush is the Chairman, President, and CEO of Interphase Corporation. He joined Interphase in 1998 as Chief Financial Officer, and shortly thereafter assumed broader responsibilities for the company's operations. In 1999, he was promoted to President and CEO. Prior to joining Interphase, Kalush was Vice President of the Transmission Data Services Division of DSC. At DSC he also held positions as Vice President of International Access Products and as Group Vice President of Finance for the Transport Systems Group. Prior to DSC, Kalush worked at IBM, as Director of Finance, Planning and Administration for the $3 billion Southwest Marketing and Service regional business unit. He also se
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