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Global Reach

Global Reach

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October 17th 2013:Always a Global Reach: Lessons from Multi-country, Multi-cultural Clinical Trials

Like most other industries, the clinical trial industry has grown into a multi-country, multi-cultural arena, where all players are forced to adapt. What are the best practices for managing multi-national recruitment & communication campaigns? How can the industry hold the line on escalating R&D costs & decrease time-to-market? Why is innovation such a challenge for this industry? With all the tools available, why isn’t Big Data better? Matt Kibby, Principal for Innovation & Technology at BBK Worldwide will share insights that can benefit any international business. He’ll talk about tools that

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Matt Kibby

Matt is the Principal for Technology & Innovation at BBK Worldwide, the recognized global leader in patient recruitment. He directs BBK’s Market Intelligence group: a specialized team at the heart of BBK's data-driven approach to patient recruitment. Under his leadership, these data-driven insights transform BBK’s institutional knowledge and industry trend awareness into unparalleled strategic consultation. After more than 15 years in patient recruitment, Matt is an authoritative voice in the industry. A highly sought-after speaker, he also publishes regularly in key international industry publications, including European Pharmaceutical Executive, Good Clinical Practice Journal, and PharmaVO
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