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The Museum Life

The Museum Life

Friday at 7 AM Pacific

September 19th 2014:Design Thinking: Putting Empathy to Work

Whether developing a product, web site or exhibit, good design begins with understanding the intended audience. Yet too often the audience discussion remains at a superficial level, identifying audiences by age, children, adults, relationship, families or geography, local, tourist. Design thinking—a phrase currently used to describe an approach to foster creativity and problem-solving—emphasizes the importance of empathy to “walk in someone else’s shoes,” brainstorming to spur creativity and rapid prototyping to test ideas. Dana Mitroff Silvers uses design thinking to help cultural institutio

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Dana Mitroff Silvers

Dana Mitroff Silvers is a digital strategy consultant and design thinking facilitator, specializing in arts and cultural institutions. Dana helps organizations use design thinking, a user-centered process for innovation, to conceptualize, develop, and implement projects ranging from website re-launches to exhibition redesigns. Her blog, Design Thinking for Museums, is a popular resource among museum professionals, and she is a frequent speaker at professional conferences including museums and the Web, Museum Computer Network, and the American Alliance of Museums. Dana is the former head of the web at the San Francisco Museum of Modern Art, where she oversaw the research, development, desi
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https://www.voiceamerica.com/show/2245/the-museum-life The Museum Life https://www.voiceamerica.com/show/2245/the-museum-life Whether developing a product, web site or exhibit, good design begins with understanding the intended audience. Yet too often the audience discussion remains at a superficial level, identifying audiences by age, children, adults, relationship, families or geography, local, tourist. Design thinking—a phrase currently used to describe an approach to foster creativity and problem-solving—emphasizes the importance of empathy to “walk in someone else’s shoes,” brainstorming to spur creativity and rapid prototyping to test ideas. Dana Mitroff Silvers uses design thinking to help cultural institutions develop strategies to engage audiences, especially through digital technologies. Join our conversation this week as Dana and I discuss the traps that many institutions fall into in terms of using digital technologies and how they can avoid them. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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