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Power up!® Branding

Power up!® Branding

Archives Available

December 17th 2014:Find Your Brand Voice

Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what your brand voice consists of and understand why your brand voice can be your most powerful (and free!) sales tool.

You will gain enlightenment on how to go about finding your authentic brand voice.

Then, you’ll discover how personality, circumstance and context can affect your brand voice.

Be ready to go from feeling unheard to being comfortable expressing your beliefs, values and opinions. You’ll be able to stop the “what-if’s” in order to start being listene

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Archives Available on VoiceAmerica Business Channel

Featured Guest

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Bernadette Boas

Bernadette Boas is a sister, a daughter, an aunt and a friend; an entrepreneur and a professional shifter; an author, a speaker and a radio show host, and a people connector. Bernadette is a ball of fire. She is also an ex-corporate executive—where her b*tch was born AND where she died! Bernadette Boas is the founder of Ball of Fire, Inc. and creator of the mega-movement Shedding the Bitch™, born from her acclaimed book Shedding the Corporate Bitch. She grew up in corporate America, then in 2007 found herself in a parking lot, pink slip in hand—and it was then that she began to see clearly for the first time ever.
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