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The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific

February 18th 2015:Modern Customer Journey: Having It Their Way – Part 2

The buzz: Their Way If you’re seeing a transformation in your relationship with customers, you are not alone. Digital transformation is empowering today’s consumers with information, insights, and the power to control their experiences with products, services and companies. No longer following the traditional linear customer journey, they can redesign the path whenever they research products and solutions, make a purchase decision, and seek post-sale support. Are you giving them a great experience on every channel, every time? The experts speak. Craig Borowski, Software Advice: “Marketing

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Featured Guests

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Craig Borowski

Craig Borowski, Market Research Associate at Software Advice, covers technology and changing trends in the CRM market, with a focus on customer service, marketing automation and the impact of technology on CRM strategy. He graduated from Colby College in 1997, moving then to Taipei, Taiwan to begin a career in journalism, publishing and translation. His career has included positions as Senior Editor and columnist of a bilingual edition of TIME magazine, author of a dozen books and Chinese-to-English translator for clients including the Taipei Times, The China Post, Acer Inc. and the Office of the Mayor of Taipei. He joined Software Advice in 2013 after serving two years as CMO at the U.S.
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Teri Sun

Teri Sun is Senior AX Strategist at White Rhino, a strategic marketing communications agency. Teri's holistic perspective of the sales and marketing funnel has underpinned her 10 years at White Rhino developing innovative demand generation experiences for high-tech clients including SAP, Sophos, HP, and VMWare. In her current role, Teri helps brands stand apart from today's massive content glut with Addictive Experience (AX) – a unique blend of psychology, game mechanics, and active learning principles used to create digital (and sometimes physical) experiences. By entertaining, motivating, and rewarding audiences throughout these highly immersive experiences, brands are able to create a m
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Ryan O’Neil

Ryan O’Neil is currently leading strategic growth marketing initiatives in North America at SAP. With over 17 years of experience in marketing enterprise software, technology, and cloud services, he takes a progressive and provocative approach to using Marketing strategies and tactics to drive business outcomes. Most recently, Ryan has launched customer engagement and end user adoption strategies as well as leveraged audience journey insights in marketing campaign strategies and tactics. He holds a Bachelor of Business Administration in Marketing and a Masters of Business Administration in Strategic Leadership and Marketing Management.
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https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The Customer Edge with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The buzz: Their Way If you’re seeing a transformation in your relationship with customers, you are not alone. Digital transformation is empowering today’s consumers with information, insights, and the power to control their experiences with products, services and companies. No longer following the traditional linear customer journey, they can redesign the path whenever they research products and solutions, make a purchase decision, and seek post-sale support. Are you giving them a great experience on every channel, every time? The experts speak. Craig Borowski, Software Advice: “Marketing is too important to be left to the marketing department." (David Packard) Teri Sun, White Rhino: “Think left and think right, think low and think high. Oh, the thinks you can think up if only you try!” (Dr. Seuss) Ryan O’Neil, SAP: “Man, they keep trying to impress me!” (9-year-old boy watching kid product ads on TV) Join us for Modern Customer Journey: Having It Their Way – Part 2. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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