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Story Powered

Story Powered

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November 24th 2015:Encore: Taking Your Business Beyond the Final Frontier...

‘Boldly going where no man has gone before’ is a familiar line for science fiction fans but how does it relate to business? With rapid changes in technology and regular disruption to industries by startups, it is now crucial for businesses to consider their futures more creatively.

In this episode of Story Powered, Ari Popper of SciFutures will tell us how some of the biggest names in business are turning to science fiction to create a new strategic narrative to develop new products or create new ways of doing business.

Jeff Mundt, Senior Marketing Manager of Technology

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Ari Popper

Ari is the CEO and Founder of SciFutures and has over 20 years' experience as marketing, consumer research and innovation consultant. His previous position was as President of BrainJuicer North America (a mid size research agency). Ari is a passionate sci-fi fan and amateur sci-fi writer who was inspired to start SciFutures during a creative sci-fi writing class at UCLA. He says: “Science Fiction is powerful business tool because it helps businesses understand the human potential of emerging technologies in order to develop human centered business strategies that the whole organization can understand and be inspired to rally behind. This provides a significant competitive advantage.” When Ar
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Jeff Mundt

Jeff Mundt is the Senior Marketing Manager of Technology for the Hershey Advanced Innovation Center of Excellence. Jeff is leading initiatives that connect emerging technologies with consumer opportunities, with a focus on identifying future (3-5 year) whitespace that will leverage Hershey’s strong internal technological development process and qualify these opportunities with business partners and consumers. As part of this process Jeff also explores alternate business models to bring these opportunities to market in non-traditional means. Jeff joined Hershey’s Global Innovation Team in 2011 as the Sr. Marketing Manager of Disruptive Innovation. Prior to coming to Hershey Jeff
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