The buzz: Viva le Video! The 1978 lyrics of “Video Killed the Radio Star” (The Buggles) expressed deep concerns about the impact of 20th century inventions on the media arts. “They took the credit for your second symphony, Rewritten by machine on new technology.”
Video popularity has soared since then and today video is considered the “future of content marketing” (The Guardian, 2015). What exactly is the potential of video? How can it be leveraged for Social Selling in the sales cycle? The experts speak. Gabe Villamizar, HireVue: “Oh yes, the past can hurt. But from the way I see it, you
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