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Women and Sport: The Long Road Up

Women and Sport: The Long Road Up

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July 05th 2016:Making a champion 'famous'

Research studies in the USA, and globally, have consistently shown that women's sport and women athletes receive around 5% of media coverage of all types. This means if a female athlete wishes to remain in sport as a career, she is going to need serious, savvy, and dedicated support and guidance. Our guest today has made her own career out of providing just such attention and service; founder and CEO of Yolanda L. Jackson & Associates Inc. Yolanda (Yo) Jackson. Additionally, Yolanda is also recently selected for the Board of Directors of USA Synchronized Swimming.

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Featured Guest

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Yolanda L Jackson

Yolanda L. Jackson is Founder and CEO of Yolanda L. Jackson and Associates, Inc. a sports marketing firm specializing in athlete representation. With more than 30 year’s experience in the field and an in-depth knowledge of athletes, Yolanda has successfully cultivated and expanded strong alliances with corporate sponsors, organizations, sports industry executives and the media, to benefit her clients. Before launching her firm, Yolanda served for more than two decades with the Women’s Sports Foundation, founded by tennis legend Billie Jean King. In recognition of her extraordinary work with the athletes, Billie Jean King created an award in her honor. The Yolanda L Jackson Give Back Awa
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