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The Soulcial Hour

The Soulcial Hour

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December 01st 2016:Using Your Brand for Good

In this episode of The Soulcial Hour, we will talk with Corporate Social Responsibility expert Susan McPherson. We will explore the concept of corporate social responsibility and its role in business development today. Then we will delve into how we can define our corporate social responsibility and use that to drive the ways in which we make good things happen – for business growth and for a wider, positive impact.

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Featured Guest

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Susan McPherson

Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to HBR, Triple Pundit and Forbes and has 25+ years experience in marketing, PR, and sustainability communications. She is a featured speaker at industry events, and she founded and hosts the bi-weekly #CSRChat on Twitter. McPherson was selected as a Vital Voices global corporate ambassador and was named as one of
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