Using Your Brand for Good
December 1, 2016
Hosted by Frances Leary
In this episode of The Soulcial Hour, we will talk with Corporate Social Responsibility expert Susan McPherson. We will explore the concept of corporate social responsibility and its role in business development today. Then we will delve into how we can define our corporate social responsibility and use that to drive the ways in which we make good things happen – for business growth and for a wider, positive impact.
The Soulcial Hour
Archives Available on VoiceAmerica Business Channel
True marketing and business development aren’t about selling. They’re about authentic, soulful communication that focuses on the audience you serve. Building a thriving business stems from getting to the core of who you are and why you do what you do then defining your story and telling it in a way that will champion big ideas and generate big impact, on business growth and for the greater good.
Business is integrated with personal aspects of life, and powerful communication centers around identifying your authentic message in order to “Be Soulcial” in your interactions. This means knowing how to identify your core values, how to tell your story, how to be authentic, how to serve your audience, how to integrate sales in a way that stays true to your core, how to be purpose-driven in your communication, and more. The Soulcial Hour brings you practical marketing and business growth information and tips, infused with some soul and inspiration to integrate in the process.
Frances is a Texan-Canadian-Coloradoan entrepreneur, writer, speaker, marketing strategist and storyteller who loves telling stories that champion big ideas and generate big impact.
She is an award-winning entrepreneur and the president and CEO of Wired Flare, the online communications agency she founded in 2011. Under her leadership, Wired Flare has become an award-winning company and the first of its kind to become a certified B Corporation in Canada. Frances has worked with diverse B2B and B2C clients, and her strategic experience includes a wide range of online and offline marketing methodologies.
Her background in folklore has shaped a unique approach to marketing. Contrary to general knowledge, folklore is more than stories. It’s the communication of belief systems. That, in fact, is exactly what must be done in order to build a company’s brand.
Frances speaks internationally to inspire and educate audiences on subjects related to marketing, entrepreneurship, online strategy, technology in education and the power of authentic communication. She is also a regular contributor to a number of publications. She was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards and is a community volunteer who devotes her time and resources to multiple non-profit organizations.
Frances’ passion is to use her knowledge to help inspire authentic, real, soulful communication that affects positive change in the world.