Consumer Products Industry Under Attack: Reclaiming Market Share - Part 2

September 12, 2018
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “56 cents of every dollar spent in a store is influenced by a consumer’s digital interaction with the product over multiple connected devices.” (deloitte.wsj.com/cmo/2017/01/26/2017-consumer-products-outlook). Consumer Product (CP) companies are being forced to rethink channel partner relationships, product mix and pricing strategies. Why? Because of business-as-usual disruption by eCommerce giants like Amazon, direct-to-consumer subscriptions, and expanded retail private label lines. How can CP companies use data to bolster their brands and strengthen consumer loyalty? The experts speak. Jerry Wolfe, Vivanda: “Give me only what I need, It doesn't take too much to keep me satisfied” (Rival Sons). Barbara Thau, Retail Writer: “…one job is not better than another” (Geoffrey Owens). Colby Sheridan, SAP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Join us for Consumer Products Under Attack: Time to Reclaim Market Share – Part 2.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

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Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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