Modern Competitive Analysis: Remember Social Media - Part 2
November 15, 2017
Hosted by Bonnie D. Graham
The buzz: “You’ll be in trouble quickly if you assume your only–or biggest–competition looks exactly like you” (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition. Others are obsessed, using "under the radar” spying to track other players. If traditional wisdom still holds–that strong knowledge about competitors’ strengths and weaknesses positions you to make smart marketing strategy decisions–then it’s time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: “Don't play the saxophone–let it play you” (Charlie Parker). Simon Deschênes, Oak3s: “If you have everything under control, you’re not moving fast enough" (Mario Andretti). Kirsten Boileau, SAP: “If I had no competitors, I would be lazy, incompetent and inattentive…I salute my competitors...They make and keep me strong” (Paul Lee Tan). Join us for Modern Competitive Analysis: Remember Social Media – Part 2.
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Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.
SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.