Strategic Certainty, with James Burton and Rob Hagen

July 19, 2024
Hosted by Patrick Laing

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Guest Information

Episode Description

Join us on Finding Certainty with Patrick Laing as we bring together two captains of industry, James Burton and Rob Hagen, for an insightful conversation about collaboration and strategic partnerships. Both previous guests on the show, James and Rob delve into the power of taking off our blinders, seeing potential in the relationships around us, working together, and creating leverage, connections, and synergy in the process. Their decades of business experience will provide invaluable insights into how to do more and accomplish more in this way. In this episode, we'll explore the synergy between Rob's "Corporate Benefits Initiative" product (a health and wellness program that provides 15 additional benefits to employers with no new cost to them, paid for by tax savings we help them create) and James's "Burton International" offerings, a suite of software products that brings true certainty to companies' marketing efforts, even with a 2 x guaranteed ROI. The conversation focuses on and demonstrates how to work together with others, creating reciprocal, win-win, mutually empowering relationships. Burton International, CrossFire IQ, and the Certainty Collective are excellent examples of such synergy. Don't miss this opportunity to learn from the best and discover how strategic partnerships like these can drive success for all involved. Tune in for an engaging and informative discussion on Finding Certainty. To learn more about Burton International, go to For further insights into CrossFire IQ and their Vital 110 product, visit To learn more about Finding Certainty, our veteran-owned consulting firm, Certainty Management, or our JV technology firm, Certainty Global, please go to or call us at (888) 684-3122. Thanks for being a fan if you are, or thanks for just stopping by if you have. We appreciate your patronage and look forward to seeing you again each Friday from 9-10 am Pacific/12-1 pm Eastern.

Finding Certainty

Fridays at 9 AM Pacific Time on VoiceAmerica Business Channel

Create more certainty in your life and business with Finding Certainty's unique blend of insights, ideas, and special guests. Many of our small businesses and nonprofits need our help. They have missions that matter but struggle to bring them to pass. FINDING CERTAINTY offers a unique blend of insights, approaches, and special guests that can help. U.S. Army veteran and show host, Patrick Laing, brings his 30+ years of business experience to VoiceAmerica Business to explore the topic of CERTAINTY in our lives. Examples: Are you a business owner, 1099 contractor, part-time employee, or volunteer who needs group health coverage you can actually afford? Do you know a nonprofit who would benefit from unlimited zero-cost funding? How about cost reduction, school safety, mental health wellness, and more? All these and more are fair game on FINDING CERTAINTY. If you want more Certainty in your own life, you are not alone. Join us each Friday at 9 am Pacific, 12 pm Eastern. Find your own brand of Certainty and realize your personal American Dream with FINDING CERTAINTY. Let's unwrap The Certainty Experience together. Text the word Certainty to 26786 to learn more.

Patrick Laing

Founder and managing partner of Certainty Management, a Nevada based cost-reduction firm that helps raise zero-cost funding for U.S. nonprofits, Patrick Laing has 30+ years of business experience. A former Dale Carnegie instructor, his sales teams have achieved national recognition. One example: Patrick helped LeafGuard NW raise sales from $3.5MM to $20MM annually in just 3 years. They became # 1 in the country out of 65 offices. Promoted to National Trainer, he traveled nationwide, raising close rates 2-3 x at multiple offices. A U.S. Army veteran, Patrick worked in counter intelligence, held a Top-Secret clearance, and also served as a linguist in Italian. A graduate of BYU-Provo, Patrick served a two-year service mission for his church in Italy (‘89-90). While working for Delta Airlines, he received their top award, The Customer Service Citation. In addition to hosting Finding Certainty, Patrick is a contributing author to the Mission Matters series, a collection of lessons from CEOs whose companies are making a difference. Married to Tessha Laing, they live in Las Vegas and are proud dad and step-mom to 4 scholarship winners: in tumbling (U. of Oregon), diving (Cal State-Bakersfield), and academics x 2 (U. of OR & Wellesley College). Their youngest son, Evan, is a sponsored mountain bike racer. Patrick enjoys fly fishing, traveling, and time with his family. His proudest achievement, other than dad and husband, is the free nonprofit fundraising help his company provides.

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Episode Directory

July 2024

  • 7/26/2024: Empowering & Revitalizing Restaurants, with Garrett Lang Coming Soon
  • 7/19/2024: Strategic Certainty, with James Burton and Rob Hagen Listen Now
  • 7/12/2024: Disruptive Solutions for Business, with James Burton Listen Now
  • 7/5/2024: Insights from Patrick Laing (Monologue): "G" is for Giving Listen Now

June 2024

May 2024

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