TURNING THE TABLES
May 13, 2011
Hosted by Maureen Kedes
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
So scary and just in time for Friday the Thirteenth, join host Maureen Kedes as she becomes the guest... interviewed by none other than the seasoned PR pro and TV host, Jerome Cleary. Mr. Cleary is CEO of PublicityandMarketing.com, a newspaper columnist and an AOL blogger. His articles are regularly featured in The Hollywood Independent, Culver City Star, The National Enquirer, Santa Monica Daily News, The West Hollywood Independent, Malibu Monthly, and The Advocate on line. He's been a PR consultant for over the past decade, including a successful stint at Vertex Communications, LLC, the company owned by Ms. Kedes. Cleary is a well known local chat show TV host of Jerome on the Town, and stand up comedian at legendary clubs, The Improv and The Laugh Factory. Jerome will turn the tables on our inquisitive host and quiz her on her own PR strategies.
PR INSIDER with your host, Maureen Kedes
Archives Available on VoiceAmerica Business Channel
PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.
Maureen Kedes
Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 (beachbody.com). Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision. www.us.cision.com, the best communications media data source, and monitoring, distributing and evaluating service.
Episode Directory
July 2011
June 2011
May 2011
- 5/27/2011: DOES YOUR TALK PERSUADE? How to sail through achieving your goals Listen Now
- 5/20/2011: Encore Presentation by Popular Demand: BRAND ON DEMAND Listen Now
- 5/13/2011: TURNING THE TABLES Listen Now
- 5/6/2011: The Digital Mindset with Carol Ingley Listen Now
