Crowdfunding for Family Caregiver Entrepreneurs

February 26, 2013
Hosted by Dr. Gordon Atherley

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Guest Information

Episode Description

Craig Asano is the Founder and Executive Director of the National Crowdfunding Association of Canada,www.ncfacanada.org. Amy MacFarlane is Founder and CEO of Recreational Respite Inc.,www.recrespite.com. They describe their careers, say what experience they have with family caregiving, and explain the work of the organizations they founded and why they founded them. Amy describes family caregiver entrepreneurs and Craig explains crowdfunding. They discuss how crowdfunding can help family caregiver entrepreneurs overcome funding challenges. Craig suggests questions that entrepreneurial family caregivers should ask about crowdfunding, and says what cautions he has for them. Amy identifies questions that crowdfunders should ask entrepreneurial family caregivers, and says what cautions she has for them. They both say what more they want to do and see done to promote entrepreneurialism among family caregivers. They share their messages for entrepreneurial family caregivers.

Family Caregivers Unite!

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Family caregivers are the people who provide care to partners, parents, children, brothers, sisters, cousins, friends, neighbors and even co-workers. They are the people who provide care when everyone else has gone home. They are the people who organize the functioning of the home for the person with special needs, and for the family as a whole. They are the coordinators of care, the managers of appointments, the preventers of loneliness, and the makers of decisions even to the point of Power of Attorney. And they are so often people who themselves are burdened with their own health challenges and who may be in only marginally better health than the persons to whom they are providing family caregiving.

Dr. Gordon Atherley

Dr Gordon Atherley holds the British equivalent of the Canadian PhD and MD degrees, and LLD, Honoris Causa, from Canada’s Simon Fraser University. His awards include Fellow of the Royal Society of Arts, UK. His medical specialties are occupational medicine and public health.
As first President and Chief Executive Officer of the Canadian Centre for Occupational Health and Safety, the Canadian equivalent of the US National Institute of Occupational Safety and Health, he led the creation of Canada’s electronic information service in occupational health and safety, now used in more than 40 countries.
In academia, he held senior, tenured, full-time positions, including departmental chair, in university faculties of physics, engineering, and medicine. He is the author of a textbook and numerous articles and publications.

Since retiring from medical practice, he’s built up Greyhead Associates, which critically researches the safety, effectiveness and fairness of health services for persons with special needs.
Through Virtual Care International, a company of which he’s President, he’s involved in providing sensible technology to family caregivers to help them with their responsibilities, workloads, and concerns.
Now an activist, he urges family caregivers to unite because, more and more, it’s not just their families who depend on them, it’s also the healthcare system as a whole, as it struggles to meet more and more needs of more and more people.



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