- 11/18/2013: Decoding the Unconscious Buying Decisions - How Neuromarketing Is Reshaping Marketing Strategy Listen Now
- 11/11/2013: Unlocking Medical Intelligence – Tackling Healthcare’s Big Data Challenge Listen Now
- 11/4/2013: Desert Revival – Turning Desert into Farmland Listen Now
As a 2013 recipient of the ARF Great Mind Award, and Next Gen Market Research Disruptive Innovation Award, Sticky has been recognized for its disruptive innovations in technology. Sticky President, Jeff Bander, has over 20 years of experience helping companies solve their biggest problems, how to efficiently and affordably increase market share and ROI, with broad-based expertise in neuromarketing and biometric market research. Through the course of his career Jeff has helped hundreds of companies as Senior Vice President Client Services at NeuroFocus, Vice President at Cox Interactive Media and 10 years at BellSouth. Jeff is a lover of new technology that helps bring real answers to his clients. Jeff went to the University of Georgia on a wrestling scholarship. He lives in beautiful Brooklyn, NY. Sticky is his latest disruptive research technology, which opens the eyes of consumers to help major brand marketers and agencies optimize their online branding campaigns. View Guest page
Danny Briere is a board member of Connecticut Invention Convention. He is a serial entrepreneur having started his own firms as well as been involved in advising some 200+ firms in the telecommunications and Internet space in the past two decades. His focus is on leading edge technologies and trends, with a special interest in alternative energy, social networking, social enterprise, education, and kids.He has been involved in helping drive entrepreneurship across universities, towns, regions, and states, and continue to foster relationships to help build ecosystems to drive development and mutual growth. View Guest page
Helen Charov is the Executive Director of the Connecticut Invention Convention, whose mission is to foster inventing, innovating and entrepreneurship in elementary and middle school-aged children. With over 10,000 children annually involved in the program in more than half the school districts in Connecticut, the CIC is the longest continuously operating program of its kind in the nation. Helen Charov comes to the CIC from a background in high tech startups, having founded and managed her own and other high tech firms. As an entrepreneur, Helen was "hooked on" the CIC program when she first experienced the energy and enthusiasm of young inventors and entrepreneurs at the 1999 CIC finals event, and joined its Board. She believes the CIC program is transformational for children in developing skills and purpose for their lives by solving their own problems and later, those ahead for the nation and the world. A graduate of NYU, she has lived in Connecticut for 30 years. View Guest page
Charlie Duncheon is the CEO and co-founder of Grabit, Inc. He has more than 25 years of senior management experience in leading start-ups to successful companies. Previously, Duncheon was president and CEO of EIG America, Inc., and CEO at Artificial Muscle, Inc. (AMI). Before joining AMI, Duncheon was executive vice president of sales and marketing at Adept Technology, Inc. He has served on the Board of Directors for MeshDynamics, Inc., the Robotics Industries Association, the Automation Technology Council, and NEMA’s Automation Forum. He has also served as the U.S. National Chairman for the United Nations International Federation of Robotics. Previously, he received the Robotic Industries Association Joseph Engleberger Leadership Award, and was elected president of the Robotics Industries Association. Duncheon has published several technical papers. He received his MBA from Southern Illinois University and his B.S. in industrial engineering from Purdue University. View Guest page
David Feinleib is the author of the The Big Data Landscape (http://www.forbes.com/sites/davefeinleib/2012/06/19/the-big-data-landscape/) and a contributor to Forbes.com. Mr. Feinleib is recognized as an authority on Big Data and entrepreneurship. Previously, Mr. Feinleib was a General Partner at Mohr Davidow Ventures, a $2B venture capital firm in Menlo Park, California. Prior to Mohr Davidow, Mr. Feinleib founded Likewise Software, which was acquired by EMC, and Consera Software, which was acquired by HP. He is co-founder of Speechpad, the leader in online video transcription. Mr. Feinleib began his career at Microsoft. He holds an MBA from Stanford University and a BA from Cornell University. An avid triathlete, Mr. Feinleib is an Ironman finisher View Guest page
Sarah Gates is the VP of Research at the International Institute for Analytics in Portland, Oregon. In this role, Sarah oversees IIA’s research direction and manages a faculty of leading experts and practitioners within the field of analytics, producing high quality, leading edge insights to IIA clients in multiple vertical industries. At IIA, Sarah delivers thought leadership on analytic program development and techniques, aiding clients to advance their use of analytics to improve business outcomes. Prior to joining IIA, Sarah worked for 20 years in a variety of financial, analytical and operational leadership positions in business and citizen facing organizations in Oregon State Government. Sarah holds an undergraduate degree in Mathematics and an MBA from Willamette University in Statistics and Quantitative Methods. View Guest page
Steve Genco is a pioneer in the field of neuromarketing and co-author of Neuromarketing for Dummies (Wiley, 2013), a comprehensive and fun guide to the world of neuromarketing. Written from a vendor-neutral, science-based perspective in clear and understandable language, N4D covers five major aspects of neuromarketing: underlying scientific principles, active application areas, methodologies and technologies in use, tips for working with neuromarketing partners, and the ethics and public policy implications of neuromarketing. View Guest page
John Hagel III
John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. John currently serves as co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth. Before joining Deloitte, John was a principal at McKinsey & Co. from 1984 to 2000, where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategic planning at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. John is the author of a series of best-selling business books, including The Power of Pull, Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge. View Guest page
Mr. Joakim Hauge (born 1973) is the Chief Executive Officer for The Sahara Forest Project. Hauge holds an MSc in biology from Centre for Ecological and Evolutionary Synthesis at the University of Oslo. He has a broad experience on issues related to innovation and biology from non-governmental and private sectors and has previously been advising national and international institutions such as the EU Biofuels Technology Platform. Hauge has been a driving force in bringing the concept of “restorative growth” onto the political arena. He has lectured widely on the subject of innovation and sustainable solutions to combat climate changes and i.e. delivered talks at the UN side events at the Climate Negotiations in Qatar 2012 (COP18 Doha). Hauge has been featured extensively in international media such as CNN, Al Jazeera, Science, CCTV, France24, MSNBC, New Scientist, VPRO and Financial Times. View Guest page
David Kaval is the president of San Jose Earthquakes. Kaval’s leadership has led to the groundbreaking on an 18,000-seat, privately financed stadium in San Jose, boosts in sponsorship, and a team that finished with the best record in Major League Soccer during the regular season. Season ticket revenue has risen 42 percent, sponsorship revenue increased 57 percent and the Earthquakes have signed its first New Stadium Founding Partnership with 7Up Bottling Co. of San Francisco. He joined Earthquakes after six successful seasons with the independent GBL, a league that he founded with a fellow Stanford Business School graduate in 2003. Prior to founding the GBL, he spent time working on the budget for national security for the Office of the President of the United States. He also worked as the Director of Business Development for Sparks.com and as a Business Analyst for Accenture. View Guest page
Richard Mahoney, Ph.D.
Richard Mahoney, Ph.D., is the director of the robotics program at SRI International. He has more than 20 years of experience in research, development, and commercialization of healthcare robotics technology, with an emphasis on assistive and therapeutic applications. At SRI, Mahoney leads a team working on cutting-edge robotics projects, including advanced component technologies and telemanipulation, for healthcare, security, and consumer applications. Prior to joining SRI, Mahoney was general manager of the U.S. operations of Motorika, Inc., an early-stage medical device company specializing in technology for neurorehabilitation. Previously, he was the director of business development for Applied Resources Corp., and co-director of the Robotics Laboratory of the Applied Science and Engineering Labs at the University of Delaware and A.I. DuPont Institute. Mahoney earned a Ph.D. in engineering from the University of Cambridge, England, while attending on a Fulbright Scholarship. View Guest page
Andrew Pohlmann is a business strategy and marketing leader and co-author of Neuromarketing for Dummies. Beginning in 2008, he led the development of the world’s first global neuromarketing consultancy, helping numerous Fortune 100 and Global 50 firms integrate neuromarketing techniques into their research practices and understanding of consumer behavior. View Guest page
Creator and Inventor, CEO (Chief “Egghead” Officer) Egghead Ice Cream Hannah Pucci is an eighth grade honor-roll student in the STEM program at Rogers Park Middle School in Danbury, Connecticut. At the age of 11 she created an award-winning, patent-pending invention as part of a school project for the 2012 Connecticut Invention Convention. She has received recognition from Whole Foods, Baskin Robbins Corporation, The Connecticut Women of Innovation Awards. Currently Hannah is working with the Connecticut Small Business Development Center to bring her invention to market. In addition to entrepreneurship, Hannah loves to sing, dance and act and is a member of the Rogers Park Musical Theater Program where she has held lead roles in school plays including High School Musical and Seussical the Musical. She was selected as a 2013 “Student of the Month” and is a member of the National Junior Honor Society. Hannah is the oldest of three sisters. View Guest page
Dr. Darren Schulte
Dr. Schulte is president and chief medical officer of Apixio. Located in the Silicon Valley, Apixio provides innovative solutions to health plans, health systems and provider organizations using a platform which extracts and analyzes multi-modal data from diverse electronic sources for optimal risk assessment and care delivery. Dr. Schulte has 10 years of academic and industry experience in clinical and payer analytics. Prior to joining Apixio, he served in executive leadership roles at Alere, Anvita Health, and Resolution Health. While at Resolution Health, Dr. Schulte led the development of 25 evidence-based measures endorsed by the National Quality Forum for ambulatory care quality measurement. Dr. Schulte speaks frequently on the topics of healthcare IT, quality measurement and risk adjustment. He earned his Medical Degree from Stanford University and his Master of Public Policy degree from Harvard. Dr. Schulte trained in Internal Medicine at UCSF. View Guest page
Jeffrey Travis is an award-winning film director, writer, producer, and speaker. He received a Master’s degree in electrical engineering at the University of Texas at Austin. After starting a software company and authoring several books on graphical programming, Jeffrey moved into filmmaking in 2002. His debut short film, What’s Wrong with This Picture?, went on to play at over 40 film festivals, and caught the attention of 20th Century FOX, who hired him to write and direct a television pilot presentation. His film Flatland The Movie (2007), an animated sci-fi film starring the voices of Martin Sheen, Kristen Bell, Tony Hale, and Michael York, has been seen by over 1 million children in classrooms around the country. Currently, Jeffrey is in post-production for his debut feature film Dragon Day, a timely political thriller about a family surviving a devastating cyber-attack by China on the United States when the country defaults on its debt. View Guest page
Mark Winter is Senior Director of the Qualcomm Tricorder X PRIZE and Nokia Sensing X CHALLENGE. He has more than 30 years of management experience in high technology, information services and health informatics. He was most recently a founder and Executive Vice President of Gluco Fitness Center, Inc. which provides wireless blood glucose and physiological monitoring of people with diabetes. Previously he served as the CEO of Simulis LLC which provided simulation-based training and assessment services to large healthcare systems. Mr. Winter began his career in design and marketing at Apple, Adobe Systems, Lucid and Compression Laboratories. He later served as Vice President of Corporate Development for Continental Graphics Holdings, Inc. He then served as Senior Vice President of Marketing and Corporate Development for e-SIM, Inc., a leading provider of software simulation tools for embedded systems such as cellular phones and other hand-held electronics. View Guest page
Decoding the Unconscious Buying Decisions - How Neuromarketing Is Reshaping Marketing Strategy
November 18, 2013
Hosted by Nancy Lin
Marketers have known for a long time that consumers don’t always know why they buy the things they buy. A study published in Germany indicates that the brain unconsciously prepares our decisions several seconds before we consciously decide what we’re going to do. Now neuromarketing is shedding new light on the unconscious thinking processes that underlie consumer behavior. It’s a new field of marketing research and helps marketers understand consumers' brain responses to brands, products and shopping. In this episode, Steve Genco and Andrew Pohlmann, authors of Neuromarketing for Dummies, will discuss what motivates consumer behavior and how the new insights are influencing marketing decisions.
Archives Available on VoiceAmerica Business Channel
The Business Reinvention show features innovative companies and trends that have the potential to reinvent industries and business models. To thrive in today’s marketplace, companies have to transform themselves frequently to stay competitive. This program empowers you to think innovatively and keep up with business trends. Leveraging Nancy’s own diverse experience in business and international development, the show features guests from a wide range of sectors and countries who are transforming their organizations, shifting business paradigms and bringing about social change. To support our efforts to promote innovation and deliver business insights, please go to BizReinvention.com to make a contribution.
Nancy Lin is an emerging trends and business consultant. She is also a certified executive coach at Change Agent SF (www.changeagentsf.com), helping leaders transform the way they look at their business and leadership. Nancy brings to her show a strong understanding of business, having worked in marketing for Yahoo, DHL, Johnson & Johnson and Pepsi. Her insightful probing approach and passion to unleash potential helped companies uncover hidden opportunities, topple conventional thinking and achieve high growth in US and international markets. Through the radio show, she continues to encourage innovative thinking and empowers the audience to overcome their business challenges.
Her diverse experience also includes international development work, training impoverished farmers in rural Tanzania and expanding professional midwifery education for young indigenous women in Mexico. She is a motivational speaker and has spoken at Google, Visa and HP. Some of her articles are available at www.BizrRinvention.com.