Decoding the Unconscious Buying Decisions - How Neuromarketing Is Reshaping Marketing Strategy
November 18, 2013
Hosted by Nancy Lin
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Marketers have known for a long time that consumers don’t always know why they buy the things they buy. A study published in Germany indicates that the brain unconsciously prepares our decisions several seconds before we consciously decide what we’re going to do. Now neuromarketing is shedding new light on the unconscious thinking processes that underlie consumer behavior. It’s a new field of marketing research and helps marketers understand consumers' brain responses to brands, products and shopping. In this episode, Steve Genco and Andrew Pohlmann, authors of Neuromarketing for Dummies, will discuss what motivates consumer behavior and how the new insights are influencing marketing decisions.
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The Business Reinvention show features innovative companies and trends that have the potential to reinvent industries and business models. To thrive in today’s marketplace, companies have to transform themselves frequently to stay competitive. This program empowers you to think innovatively and keep up with business trends. Leveraging Nancy’s own diverse experience in business and international development, the show features guests from a wide range of sectors and countries who are transforming their organizations, shifting business paradigms and bringing about social change. To support our efforts to promote innovation and deliver business insights, please go to BizReinvention.com to make a contribution.
Nancy Lin is an emerging trends and business consultant. She is also a certified executive coach at Change Agent SF (www.changeagentsf.com), helping leaders transform the way they look at their business and leadership. Nancy brings to her show a strong understanding of business, having worked in marketing for Yahoo, DHL, Johnson & Johnson and Pepsi. Her insightful probing approach and passion to unleash potential helped companies uncover hidden opportunities, topple conventional thinking and achieve high growth in US and international markets. Through the radio show, she continues to encourage innovative thinking and empowers the audience to overcome their business challenges.
Her diverse experience also includes international development work, training impoverished farmers in rural Tanzania and expanding professional midwifery education for young indigenous women in Mexico. She is a motivational speaker and has spoken at Google, Visa and HP. Some of her articles are available at www.BizrRinvention.com.