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The buzz: “79% of sales people that use social media outsell their peers” [Forbes]. Social selling is at a tipping point, “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, spreads like wildfire” (Malcolm Gladwell). It is impacting how sales and marketing teams collaborate, do business and engage customers. But the laggards – organizations just now joining the social bandwagon – are in “reactive” instead of “proactive” mode. How can they incorporate social selling into their company’s DNA? The experts speak.
Brynne Tillman, Vengreso: “Social does not take t
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