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Customer experience. Have you figured out what each of your customers really, really wants? If yes, have you designed a personalized, easy, conversational experience they won’t perceive as intrusive or creepy? If no to either question, listen up.
The experts speak.
Paula Rosenblum, RSR: “The essence of precision retail is what I call ‘The Grand Unified Theory’ – combining the customer intimacy and knowledge of the very, very small (independents), with the economies of scale and scope of the very, very large. Yes, I stole this concept from Physics.”
Vicki Cantrell, NRF: ““Perfection is the e
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