The Importance of Branding
September 6, 2017
Hosted by Janet Kunst
I’ll bet that most of us did this when we started our businesses: We decided to go into business for ourselves, thought up a name, and then said “I need a logo to brand my business”. The fact is, there is a lot more that goes into branding your business then just putting a logo together. In this week’s episode, we’re going to talk about the importance of branding, what goes into building your brand and how important it is to work with someone knowledgeable in branding or rebranding your company. My guest is Jan Miller, owner of 21-13 Impact Graphics. He is an award-winning graphic designer and has helped many businesses build (or rebuild) their brands from scratch. Join us as we discuss branding and its importance for your business.
Marketing That Won’t Break the Bank
Archives Available on VoiceAmerica Business Channel
Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.
On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.
Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients.
Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.